Is your Twitter account getting you daily traffic, generating leads and sales, as well as building your influence and authority with your audience?
If you’re just getting going with Twitter, this marketing strategy case study will provide some very useful and actionable tips for you to separate yourself from the masses and start heading down the path to solid and consistent results.
I will be the first to admit that I’m no expert when it comes to Twitter. My main social media focus is, and has been Facebook. However, I’ve had a Twitter account since 2010, and really done nothing with it except use it as a place to syndicate my blog posts… and that has been mostly done through automation tools. I think in the past 2 years, I’ve really only looked at my Twitter account a hand-full of times.
So, I decided last week that since I’m getting such great results on Facebook, perhaps it’s time to pay a bit more attention to Twitter in an effort to increase my social media influence and engagement.
First let me show you the results I’ve gotten in just the past 5 days, then I’ll break down exactly what I did to get those results.
803 Free Visitors From Twitter In Just 5 Days!
I should note that the visitors above are just the ones I was tracking using a tracking URL. My guess is that there were at least another 300-400 clicks to various links from tweets that I did not track.
How did I do it?
Let’s dig into what I actually did to get those results on Twitter…
Before 5 days ago, aside from the occasional click, I got relatively no traffic from Twitter. The main reason for that was because all I was doing was posting the link to my latest blog posts, videos, etc. Basically just being lazy and not engaging anyone.
Starting 5 days ago, I now do the following process daily:
1. Schedule 3-5 posts to hit during Twitter prime time (between 10am-4pm)
This is quite easy to do using tools like SocialOomph or Crowdfire. I recommend you test a couple different tools to see what you like best. The thing to keep in mind on any social platform… be social and share value! If you’re not really sure what to share on social media to create influence and authority… be sure to watch my free training here.
Here are a few ideas of what you can share…
These can be your own, or other’s… sharing you own is certainly good, but sharing other’s socially proven content can gain you more retweets and favorites, as well as more eyes on your profile… and more eyes on your profile can mean more followers.
Since images are viewable right in the Twitter feed, images will grab way more attention than just a regular text post.
Video is king!.. make sure you’re creating some video content for your audience and sharing it on Twitter. If you don’t know the how or what about video marketing, make sure you get my free training here.
Your Lifestyle (status posts)
Share what you’re doing… be social! If you’re out at playing with your kid (as I often am), having fun… snap a pic and share it on Twitter. People are curious, and love knowing/seeing what you’re doing. This is especially effective if you’re in a lifestyle business like I am.
2. Post “On The Fly”
This is the best way to post lifestyle or event type posts. Just post it as it’s happening. See something cool, funny or related to your niche market… take a pic and share it.
3. Engage With Others
If someone retweets your post, reply and thank them… or direct message them. Retweet other’s stuff that you find interesting or helpful to your followers.
4. Expand Your Followers
Find more cool people with common interests to follow each day. A great way to do this is to simply follow the followers of your competitors, or other thought leaders in your niche. Easy peasy!
One of the best things is that if you’re already sharing good stuff on another social network like Facebook… most of what you share there can also be shared on Twitter (or other social sites). So you’re not really having to come up with all separate stuff for twitter. As you can see in the traffic image above… I sent 213 clicks from Twitter to Facebook. Those were clicks going directly to posts I made on Facebook, and it got more more engagement and friends/followers on Facebook. It’s a great strategy to get people connected with you on across as many social platforms as possible.
A huge key to being effective on Twitter is the use of hashtags… (example: #twittermarketing). Make sure you’re tagging your posts with 1-3 appropriate hashtags to target your audience and ensure that your posts come up in Twitter searches. If you’re not using any hashtags… or the right hashtags, you’re missing out on a lot of potential clicks.
WARNING: If all the links you’re posting on Twitter lead to a lead capture page… you will likely get very poor results. Instead, link to high-value content targeted to your audience… share cool stuff… and BE COOL! 🙂
Again, I want to be clear that although I get stellar results on Facebook, I don’t consider myself to be an expert on Twitter …YET. I’m still learning Twitter just like you, but when I commit to learning something, I commit to it… and don’t stop until I master it. That’s just the way it works for anything. Those that “try” stuff, are never successful at anything. If you can approach everything you do with the right mindset, you can always get the result you want… eventually.
I hope you got value from this case study… if so, be sure to share it on Twitter (and Facebook), and please leave a comment below and tell me if this helped you… or if you’re an expert at Twitter marketing, please share your additional tips. 🙂