Content curation is a very powerful blogging strategy, and one that allows you to grab up almost instant traffic. In addition, curating other’s content is one of the fastest and easiest ways to put together a high-value blog post… yet very few really understand how to do it properly.
Today as I was looking at the leads coming in from my blog, I was blown away to see that a blog post I had just published 2 days earlier was not only getting traffic, but had already generated 15 leads, and a new member signup I had gotten yesterday had come directly from that post.
The post had taken me a grand total of 30 minutes to create, and it’s a perfect example of how to curate already existing content to create your own unique high-quality posts.
I decide to shoot a quick video to walk your through this post and how I created it, so you can start using this strategy in your business today.
Content Curation How To… Fast, Free Traffic
So here are a few tips to help you properly curate content for your blog posts (and position yourself to get traffic)…
TIP 1. Curate Content With An Audience
If your goal is to get organic search traffic (which it should be), you need make sure that your topic and specifically the keywords you use in your curated post title already have an audience online…. meaning, there are people currently searching specifically for those keywords in Google search.
How can you tell if there’s an audience?…
Well, a really simple way is to do the search yourself and see what comes up. If you see many other similar posts and a high number of competing pages… chances are, there’s a good market for your content.
Anther easy thing to do is put your keyphrase or desired blog post title into Google search, but enclose it in quotation marks (phrase match).
If you see less than 2,000 or so results… adjust your keyphrase until you find a bigger market, or you probably won’t ever get any measurable level of search traffic.
TIP 2. Integrity Rules – Give Proper Credit
Curating other’s content is NOT about claiming credit for other’s work!
If you use another person’s content in your blog post, give them proper credit by naming them, and whenever possible linking back to the page where the original content can be found. In the case of my post, the curated content was all quotes from Steve Jobs’ that can be found all over the internet… so I was careful to put them all in quotations an make it clear that they are all his quotes… not mine!
When you curate other people’s content in an ethical manner, they will appreciate it… and your may even get additional backlinks and comments from the original author.
People like getting credit for their good work.
TIP 3. Add Your Unique Angle
One of the most important parts to effectively curating content and creating unique blog posts… is to make it your’s. Add your own unique angle or spin on the content, or add in your opinion or view on the subject matter. What effect did it have on you?… How did it make you feel?… Do you agree or disagree?
Adding your own intro, personal commentary and conclusion is key to making the post unique… and unique content is what your readers want (and so does Google).
If you would like to check out the the curated blog post discussed in the video, it can be viewed here – 10 Lessons From Steve Jobs.
How are you using content curation as part of your overall blogging strategy?…
Share in the comments below how it’s worked for you… and be sure to share this post with others.