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How To Curate Content For Your Blog (And Get Traffic Fast)

Content curation is a very powerful blogging strategy, and one that allows you to grab up almost instant traffic. In addition, curating other’s content is one of the fastest and easiest ways to put together a high-value blog post… yet very few really understand how to do it properly.

Today as I was looking at the leads coming in from my blog, I was blown away to see that a blog post I had just published 2 days earlier was not only getting traffic, but had already generated 15 leads, and a new member signup I had gotten yesterday had come directly from that post.

The post had taken me a grand total of 30 minutes to create, and it’s a perfect example of how to curate already existing content to create your own unique high-quality posts.

I decide to shoot a quick video to walk your through this post and how I created it, so you can start using this strategy in your business today.

Content Curation How To… Fast, Free Traffic


So here are a few tips to help you properly curate content for your blog posts (and position yourself to get traffic)

TIP 1. Curate Content With An Audience

If your goal is to get organic search traffic (which it should be), you need make sure that your topic and specifically the keywords you use in your curated post title already have an audience online…. meaning, there are people currently searching specifically for those keywords in Google search.

How can you tell if there’s an audience?…

Well, a really simple way is to do the search yourself and see what comes up. If you see many other similar posts and a high number of competing pages… chances are, there’s a good market for your content.

Anther easy thing to do is put your keyphrase or desired blog post title into Google search, but enclose it in quotation marks (phrase match).

how to curate content for your blog

If you see less than 2,000 or so results… adjust your keyphrase until you find a bigger market, or you probably won’t ever get any measurable level of search traffic.

TIP 2. Integrity Rules – Give Proper Credit

Curating other’s content is NOT about claiming credit for other’s work!

If you use another person’s content in your blog post, give them proper credit by naming them, and whenever possible linking back to the page where the original content can be found. In the case of my post, the curated content was all quotes from Steve Jobs’ that can be found all over the internet… so I was careful to put them all in quotations an make it clear that they are all his quotes… not mine!

When you curate other people’s content in an ethical manner, they will appreciate it… and your may even get additional backlinks and comments from the original author.

People like getting credit for their good work.

TIP 3. Add Your Unique Angle

One of the most important parts to effectively curating content and creating unique blog posts… is to make it your’s. Add your own unique angle or spin on the content, or add in your opinion or view on the subject matter. What effect did it have on you?… How did it make you feel?… Do you agree or disagree?

Adding your own intro, personal commentary and conclusion is key to making the post unique… and unique content is what your readers want (and so does Google).

If you would like to check out the the curated blog post discussed in the video, it can be viewed here – 10 Lessons From Steve Jobs.

How are you using content curation as part of your overall blogging strategy?…

Share in the comments below how it’s worked for you… and be sure to share this post with others.

25 comments… add one
  • Nice teaching post and the video was great. Not to mention the original post around Steve Jobs. Thank you.

    • Thank you Helen, and you’re very welcome. I’m glad you liked both posts. πŸ™‚

  • This is such a great lesson. I know you have been hacked before in the past and it sucks sooo much of your time. Really appreciate all your blogs Jon. I love how you always solve a lot of problems for typical bloggers or online marketers. Its why i am really happy to be a subscriber and endorse your material because it really is VALUE CONTENT.

    • Yep, for sure Desmond… I’ve had many self-hosted Wordpress sites hacked, and I’ve also experienced the share-hosting shutdown many times and learned those lessons the hard way. Wordpress is by far the best blogging platform, but hosting it gets very expensive and time-consuming once you’re getting traffic. Kalatu solves that issue nicely, and our blogs load so fast and rank so much faster… I still cannot believe the value we get for only $25/mo.

      Thanks so much for your comments, and I appreciate your endorsement. πŸ™‚

  • Great content as always Jon!

    • Thanks Sonny. Appreciate the comment πŸ™‚

  • When you say a shared hosted site, are you talking about xxx.wordpresss.com or a personal site(MattCole.us) that you use wordpress?

    I am curious how many other β€˜sites’ you have, outside this blog.

    I am curious how fast you seen this $25 blog return customers?

    Do you pull revenue from the products you have on the side of the blog, or providing the opportunity to join your team for the blog hosting?

    • Hey Matt… what I mean by “shared hosting” is the typical cheap hosting $4 – $8 per month that most people use. An example of shared hosting is what you would find for that low price at Hostgator or Godaddy. The problem with shared hosting is that it is very slow and gets even slower when you start getting any measure of traffic to your site. If you start getting 300+ unique visitors per day or high page-views.. they will often just shut your site down to protect the speed of the other sites on your shared server. The only way around this is to upgrade to dedicated hosting that runs $75 – $300 or more per month.

      Prior to what I do now, I used to develop Wordpress sites for small business and professionals and have managed hundreds of Wordpress sites. At one time back in 2010, I had nearly 200 of my own Wordpress blogs. Now I have 2. 1 is hosted on a dedicated server with Hostgator that I pay $160/mo in hosting fees… the other is this Wordpress blog that only costs me $25/mo… this one is way faster, easier to use… and the content ranks very fast because of all the natural and automatic backlinks I get from the system.

      This blog is monetized through the banners on the side and bottom that are entry points into learning more about this Kalatu blog system and Empower Network… as well as other links to our front end marketing system called iPAS (http://ipas2go.com)… they are all part of the same business. I don’t market anything outside that… there’s really no need to.

      A person can choose to just purchase the blog and use it to market anything they want… becoming an affiliate of Empower Network or purchasing any of the other Empower products is completely optional. Kalatu is a completely stand-alone product, and you can purchase just the blog through this link – http://JoinJonOchs.com

      If you have additional questions, you can also friend me and message me on Facebook (http://facebook.com/jon.ochs). I’m completely transparent with what I do and how I do it. πŸ™‚

    • Hi Matt,
      let me just back up what Jon said. Things like hostgator and godaddy are a real no-no for blogging or hosting sites. I have no idea why so many people use them. They cause no ends of trouble to people. For my business hosted sites I use Everleap. This is because they support microsoft technologies and I am a programmer. You have to be a LOT more technical to use such a hosting service. It is for businesses, not bloggers. I have been with them for 8 years and not about to move.

      They are great…but ONE site costs USD20 per month so its 3x the cost of the usual suspects, right? I am now on a package over there and it is about USD50 per month and I am getting 500K+ page views across my sites there.

      For BLOGGING being your primary business then you want to use something like what is offered by Empower Network. In my case I already have my business sites set up and I want sites that do much more than blogging. Not to mention I am programmer for 32 years and and maintain these things. 99% of other people can not.

      So just let me back up what Jon said. And no. I am not on his team because I came in to iPAS2 via a buddy of mine. I met Jon as a result of joining iPAS2. I have a lot of time for what he is saying and it is my pleasure to back him up on this point. Ok?

  • Thanks Jon, this is really useful info for me, much appreciated πŸ™‚

    • I’m so happy to hear that Val!.. you’re very welcome. πŸ™‚

  • Hi Jon,
    very interesting blog entry. You are right….picking up search traffic is a great way to go and this is a great way to do it.

    I have just decided to start speaking publicly again in my real profession of Business Intelligence and what you say here is good advice in that area as well.

    • Thanks Peter, appreciate that. πŸ™‚

  • This is great information I appreciate the knowledge that was provided for me.
    Thank you

    • Hey Larry.. you’re very welcome. Thanks for your comment. πŸ™‚

  • Great tips, loved the video. It was full of passion. Thanks for all you do!

    • Appreciate that Teilon… You’re very welcome πŸ™‚

  • Outstanding video and post on how to curate content for your blog! This is just great Jon! We have done this as well and received some terrific feedback. One time we even had a best selling author, Noah St. John reach out to us and offer to do a free training for our team because he saw the blog we wrote about him and his book. We had a blast interviewing him and it was certainly something we’ll never forget. These are some really powerful tips that work very well. Thanks so much for sharing such valuable content to help others succeed.

    • Right on Felicia!.. thanks for sharing that. My blogging strategy includes about 30% curated content simply because it’s so powerful, and almost always brings fast traffic while building authority and influence. πŸ™‚

  • Another great post Jon! So many folks get lost in the notion that blogging effectively will take a long time or take some complicated algorithm to make it work. It’s just not true. Your thoughts on content curation and your RESULTS showcase that it’s so much easier than most folks think. Also great reminder on giving credit to appropriate sources! Awesome post man.

    • Yeah.. it’s like the best kept secret in business that getting traffic, leads and sales through blogging is actually super simple. So many just conjure up this image in their heads that it’s hard… and of course most don’t listen to advice from the right people, and end up getting caught in an endless cycle of tweaking. πŸ™‚

  • Great stuff Jon – always learning new tactics from you. And I am with you, I love Steve Job’s quotes. My absolutely favorite one from him is “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition”

    • Those are great Steve Jobs quotes also LT, thanks so much for visiting and for your comment. πŸ™‚

  • Is it good idea to use a curation plugin if I’m using wordpress? If so, which plugin do you recommend?

    • I would not recommend any plugins for content curation. If you’re properly curating content, you need to do it manually. Automated content plugins create sloppy and poor quality posts. Quality should be your #1 concern. πŸ™‚


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