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How To Create Viral Blog Posts (5 Key Factors)

Every blogger wants to create posts that gets shared and “go viral”… but you might be surprised to learn that there is a formula for creating viral blog posts.

In this post I will share some great information I’ve learned about creating better, more viral-worthy content… and it all starts by focusing on these 5 key factors…

Viral Content Factor #1: Scarcity – The Fear Of “Missing Out”

If you are writing something that’s unique that people might have a feeling of otherwise missing out on, then this is a fantastic trigger to get people interested in your content. You can greatly enhance the “Scarcity” factor of your blog posts buy hinting to it in your title.

Example: See the title of this post The fact that there are 5 key factors, and most don’t have any idea what they are, makes most people want to check out this post… they don’t want to miss out on knowing.

Viral Content Factor #2: Make Your Content Easy To Share

If you want your readers to share your content, you need to provide them with an easy way to do it. With the easy availability of social share buttons, there is no excuse to not have them on your pages. BrightEdge recently did a study that revealed that content with sharing buttons was 7 times more likely to get shared, than content without them. In addition, you can also simply ask them to share at the end of your post. People will often do something just because you asked.

Be sure to share this post… since I ask at the end of the post. 🙂

Viral Content Factor #3: Make Your Content Easy To Skim Read

It is a fact that most people will only read approximatly 20% of web pages or blog posts, so make your content as easy to skim read as possible.

“On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” ~ Nielson

Try adding bullet points, bolded or “called out” text, and break your content up into easily skimmable sections that draw the reader’s eye down the page.

Viral Content Factor #4: Practical Utility

Everyone wants to discover something new and get smarter – it’s science! One of the things that I have found especially effective is to focus on practical tips for things that my readers can put into practice today.

Moz (formerly SEOMoz) did a study focusing on the sharing of articles from the New York Times website. They created a graphic that illustrates that “utility” can be one of the largest drivers of content being shared virally.

Creating content around solutions to common problems, answers to questions… providing exactly what your target market is looking for… will not only add that viral element to your content, but also create you a fortune if you’re properly monetizing your content. (see details at end of post if you need help with that.)

Viral Content Factor #5: Consistency And Authority

When you first start blogging, you should not expect your blog to be wildly popular. That kind of success comes to those that are consistent over time. With consistency comes improvement… and when the two are combined, you build authority. A huge mistake that many make is to quit before they ever reach that point of authority. Don’t let that be you.

Viral Content (Quick Reference) Infographic


The truth is… Anyone can create a successful blog as long as they commit to the process and stick with it. You can find examples of that all over the internet. With blogging, what we often see as “overnight successes” are simply examples of those that got started, committed, learned and improved… then achieved success.

I hope you found this information helpful. Take it and put it into action in your blogging (…and don’t forget to share this, and leave me a comment)

Having trouble getting started and monetizing your blog content?…

This blog combined with other specific social media strategies generates a full time income. See exactly what I’m doing right here in this free training! …or if you’re a serious action taker, take this shortcut.

16 comments… add one
  • Those are five good tips. Your right about making the content easy to read.

    • Thanks Bill… yep easy to read content is crucial for sure. If a person hit your post and sees nothing but a sea of words… they will surely bounce. 🙂

  • Jon, excellent article here with such value. I always get so much out of your posts. Thank you for continuing to provide information that can be applied to what I’m doing.

    • You are so welcome Ralph. I love hearing that my friend, thank you. 🙂

  • I enjoyed your post, Jon. The infographic is great way to summarize your post and I could look at it quickly and be reminded of the 5 keys to creating viral content. Those are easy things to remember, so thanks for putting them all in one place.I especially appreciated the reminder that to be successful one must be consistent over a period of time. Thanks for posting.

    • Right on Nancy.. always great to see you on my blog. Yes, it is very important, especially for new bloggers, to understand that it takes time and consistency to build a following, traffic and that so important… authority. 🙂

  • [ Smiles ] I have to admit that infographics do help to send a post viral.

    Splendid article!

    • thanks so much Renard!… everyone does love a good infographic 🙂

  • Thanks Jon, just looking back over your post demonstrates the 5 elements you bring out and the infographic helps it stick in my mind.

    • That’s great to hear Helen… thanks! 🙂

  • Resourceful and well organized post, Jon.
    It allows the reader to grab the “nuggets” of information!

    • Thanks Linda, appreciate your comment. 🙂

  • Jon,
    I love the five steps you used to target th content succinctly. Of course tbe infograprahic was great. Thanks ! LORI

    • Lori, thank you for your comment.. I’m glad you enjoyed the post. Be sure to check back for more 🙂

  • Great ideas in this post Jon. #3 is an often skipped one but really important. We all scroll, scan, and click and the sooner we wake up to that and tailor our content that way, the sooner our engagement and sharing will improve. Fantastic infographic as well:) I always learn something when I come to your blog…. Thanks!

    • Thanks so much Gary, always appreciate your comments. 🙂


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